[PDF.11oz] Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

[PDF.wh58] Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape

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 | #825453 in Books |  University Press of Mississippi |  2009-01-05 | Original language:English | PDF # 1 |  9.02 x.48 x5.98l,.70 | File type: PDF | 212 pages

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||From the Publisher|According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable iden

According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.

This book explores how local initiatives led t...

You can specify the type of files you want, for your device.Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape   |  Pauline Adema.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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