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Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures)

David Scott




[PDF.xz79] Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures)

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 | #8440019 in Books |  Liverpool University Press |  2011-04-15 | Original language:English | PDF # 1 |  6.20 x.50 x9.30l,.95 | File type: PDF | 119 pages

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“Scott has done a remarkable job of making complex theories of the production and reception of meaning very accessible, while suggesting new ways of reading the images chosen. A generally informed readerhip will not find more theoretical discussions

This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The...

You can specify the type of files you want, for your gadget.Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures)   |  David Scott.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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