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Onward: How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz, Joanne Gordon




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 | #13834 in Books |  Rodale Press |  2012-03-27 |  2012-03-27 | Original language:English | PDF # 1 |  .33 x.3 x5.55l,.98 | File type: PDF | 384 pages

 | Rodale Press

||7 of 7 people found the following review helpful.| Starting a business is tough, but keeping it going is even tougher|By Tom Sales|I read this book specifically to better understand a CEO's perspective in starting a company and then coming back to save it. Howard Schultz's very personalized account demonstrates the commitment needed to keep a vision and mission statement going as later leaders start to vary from the initial vis|.com | Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors--the recession, new consumer behavior, overexpansion--that led to the co

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American histo...

You easily download any file type for your gadget.Onward: How Starbucks Fought for Its Life without Losing Its Soul   |  Howard Schultz, Joanne Gordon. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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