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Gastronomy, Tourism and the Media (Aspects of Tourism)

Warwick Frost, Jennifer Laing, Gary Best




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 | #2627584 in Books |  2016-07-15 | Original language:English | PDF # 1 |  9.43 x.55 x6.10l,.89 | File type: PDF | 256 pages

|| ||This book challenges readers to look beyond the traditional food tourism approaches and offers a complete analysis of gastronomy tourism, from its roots to its impact on contemporary societies, including its media resonance. It is a well-researched and invent

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic conce...

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